Rite Aid is a business that built rapport so the customer and their pharmacist can built a strong relationship and trust. Rite Aid is similar in every aspect to CVS and Walgreens when it comes to dispensing medications, but over the years, Rite Aid is trying to worry more of the patient, rather than increasing prescription sales, which most companies are doing.
Rite Aid have been expanding their business by implementing a care clinic that will not only increase revenue to the business, but expand patient care too. This will increase the quality of care for their patient and will give their customer the feeling that Rite Aid is a place where they can go regarding their health. CVS has a similar business, but not many others do, therefore by establishing a clinic site early on, it will make give you a better advantage than other pharmacies.
Rite Aid aim to progress and strive base on their product differentiation for providing better care for their customer and being able to innovate to protect the well-being of their customer in the process. This discussion relates to Rite Aid in the real world because in society there are numerous competition that can either push customer towards one company to another, based on how different the company is and whether the service or product they have is significantly different enough that it will make them change where they want to go. This is the real world that we live in, and if we do not change and make us unique, the market will crush us.
Alan's Perspective 